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Wag Introduces its 10 Commandments November 17, 2011

Posted by nichebanking in Niche banking, Social communities, the Bank for Dog Fanatics, The Long Tail of Banking, Tribed, Vision, Wag.
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Wag has introduced its 10 Commandments–the principles and ideals it lives by. Centered around Wag’s mission to help dog fanatics and their dogs enjoy the best possible life together, these 10 Commandments are the central tenets of Wag’s vision for the ideal banking experience for dog lovers.

Wag will be sharing its 10 Commandments with dog lovers one at a time, with a video post. If you are interested in learning more about Wag’s vision and its 10 Commandments, be sure to keep up with Wag’s articles to see all the videos as they are released.

Here is the video for the first of Wag’s 10 Commandments:  ”Wag people support the things that matter to us, and align with our values—from fellow dog lovers to companies and organizations. We refuse to settle for less.”

Introducing Tribed: Banking experiences for niche communities October 17, 2011

Posted by nichebanking in Bank customer segmentation, Banking business model, Future of banking, Niche banking, Niche banking examples, Nicheruptive, the Bank for Dog Fanatics, The Long Tail of Banking, Tribed.
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After many anonymous, vague and philosophical blog posts and tweets over the last many, many months, I’m pleased to share with you what we’ve been working on.

First, let me introduce myself: I’m Jeff Stephens. Chances are, if you have been reading this blog, you may already know who I am. I’m founder and CEO of small brand consulting shop Creative Brand Communications, and its little buddy PSST! Word of Mouth Marketing for Banks and Credit Unions. I also blog a little bit about my ideas and entrepreneurship in general at www.jeff-stephens.com. In fact, I have posted a video message on that site today as well, if you’re interested.


I’m pleased to introduce my new business, Tribed: banking experiences for niche communities. We plan to develop an extensive series of small, highly targeted online-only ‘direct’ banks. Why? Because we want to make financial services more relevant to consumers. Our plan is to do this by providing banking member experiences that are tailored to extremely narrowly defined member segments, who share in a particular passion (“tribes”). You can read the official Tribed press release here.

As the first example of this concept, today we’ve also launched Wag, a new website aimed at the most avid dog fanatics, at www.dog-bank.com. The website is currently an online publication providing unique content about how personal finance topics intersect with and impact the lifestyle of the fanatical dog lover, and facilitating discussion with community members about these topics. Once we have completed the setup of our direct banking operations, the website will offer those services as well, while continuing to provide ongoing content. Currently accepting unlimited reservations for its service, Wag will cap initial membership at 1,500 members to maintain a high quality group of engaged dog fanatics. You can read the official press release for Wag here.

I hope you’ll take a few moments to poke around our sites and learn more about our concept. If you have questions, comments, etc., please be sure to share them. You can drop me a line at j@niche-banking.com.

Welcome to the long tail of banking!

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