Seeking Social Media and Internet Marketing Team Member December 15, 2011
Posted by nichebanking in Niche banking, Social communities, The Long Tail of Banking, Tribed, Tribed careers, Vision.3 comments
We’ve updated our list of entrepreneurial team members we are seeking for Tribed, to include a new role: Social Media and Internet Marketing team member. Here is a brief description of the role:
Social Media and Internet Marketing
You have great experience and a passion for building relationships online. From using the large social channels like Facebook and Twitter to maximize engagement, to digital marketing strategies such as pay-per-click advertising, search engine optimization and more, you’re a well-rounded internet marketing pro. You know how to lead and direct an in-house team as well as vendors, and set up and manage campaigns yourself.
Does this sound like you? Please email Jeff Stephens at j@niche-banking.com.
To learn more about Tribed and the team we are building, please visit our site at www.niche-banking.com.
Wag Introduces its 10 Commandments November 17, 2011
Posted by nichebanking in Niche banking, Social communities, the Bank for Dog Fanatics, The Long Tail of Banking, Tribed, Vision, Wag.add a comment
Wag has introduced its 10 Commandments–the principles and ideals it lives by. Centered around Wag’s mission to help dog fanatics and their dogs enjoy the best possible life together, these 10 Commandments are the central tenets of Wag’s vision for the ideal banking experience for dog lovers.
Wag will be sharing its 10 Commandments with dog lovers one at a time, with a video post. If you are interested in learning more about Wag’s vision and its 10 Commandments, be sure to keep up with Wag’s articles to see all the videos as they are released.
Here is the video for the first of Wag’s 10 Commandments: ”Wag people support the things that matter to us, and align with our values—from fellow dog lovers to companies and organizations. We refuse to settle for less.”
Put social media into banking…or put banking into social media? October 28, 2010
Posted by nichebanking in Niche banking, Nicheruptive, Social communities, The Long Tail of Banking.9 comments
With a couple notable exceptions, social media and banking have so far gone together about as well as oil and water. It turns out it’s hard to excite a lot of followers and fans with personal finance tips and announcements of shred days. Who knew? Anyway, in short, banks and credit unions have tried to build social networks around banking…and it has had only mediocre success at best. That’s because this approach is all about banking first, social second. Bad idea.
Niche banks take the opposite approach from traditional banks and credit unions: instead of trying to build a social community around a bank, niche banks will build relevant banking services into a social community.
See the difference?
Niche banks identify existing social communities in the long tail (for instance, “people who love ______”). These people are already passionate, and they’re already organized. The niche bank then participates sincerely in those communities, and adds value to the communities by providing a new perspective on content that enriches the community. Then, it makes a tailored banking experience available to the members of that community…without forcing it.
Simply put: social community first, banking second. That’s niche banking.
