About Tribed: Banking Experiences for Niche Communities
Tribed is a startup banking venture, with plans to develop an extensive series of small, highly targeted online-only ‘direct’ banks. Our goal is to make financial services more relevant to consumers, by providing banking member experiences that are tailored to extremely narrowly defined member segments, who share in a particular passion.
Read more about The Long Tail of Banking on the Tribed website.
Our first example of this concept is Wag, at www.dog-bank.com. The website is currently an online publication providing unique content about how personal finance topics intersect with and impact the lifestyle of the fanatical dog lover, and facilitating discussion with community members about these topics. Once we have completed the setup of our direct banking operations, the website will offer those services as well, while continuing to provide ongoing content. Currently accepting unlimited reservations for its service, Wag will cap initial membership at 1,500 members to maintain a high quality group of engaged dog fanatics.
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