Everyone’s passionate about something…and somehow, money relates April 29, 2011
Posted by nichebanking in Bank customer segmentation, Future of banking, Niche banking, Nicheruptive, The Long Tail of Banking.trackback
We all have our own interests and passions. We all have one topic, that if we were at a party with a group of our civilian friends, we would be the most expert in. For some people, it’s Star Wars trivia. For others it’s guitars. And for some, it’s wine, or coffee, or beer.
Everybody is a geek about something.
And somehow, money intersects with that passion; that “geekdom.” In some way–whether major or slight–money is involved with the person’s pursuit of that passion. Money might:
- facilitate someone’s ability to pursue the passion (ex: funding the purchase of classic cars)
- fund their ability to attend events with others who share the passion (ex: funding a trip to Comic-Con)
- finance their dream to build a business around their passion (ex: funding a startup brewery)
- serve the unique needs someone has when they pursue their passion (ex: managing money during a year-long trip around the world)
There are a million answers. And each answer is 100% unique to the specific passionate group of people it relates to (that long tail, niche community).
We tend to explore this critical intersection: where what you’re passionate about intersects with money.
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