Comments on: Examples of Themes, Not Niches http://thelongtailofbanking.com/2010/03/19/examples-of-themes-not-niches/ Covering the emergence of the niche banking movement Thu, 05 Jan 2012 22:31:07 +0000 hourly 1 http://wordpress.com/ By: nichebanking http://thelongtailofbanking.com/2010/03/19/examples-of-themes-not-niches/#comment-41 Tue, 23 Mar 2010 16:00:13 +0000 http://thelongtailofbanking.com/?p=68#comment-41 Themed resorts is a great way to put it. And there are a few themed banks, too. And in all fairness (while themed banks is NOT what we’re doing here at Nicheruptive) one could argue that themed banks are more interesting than traditional banks and their “brands.” In other words, a themed bank actually may be slight improvement for the industry as a whole, and I think it may actually be worthwhile for the industry to dabble in those themes a little more. But the true niche banks we’re developing will take that whole concept to the next level.

]]> By: Jeffry Pilcher http://thelongtailofbanking.com/2010/03/19/examples-of-themes-not-niches/#comment-35 Sat, 20 Mar 2010 02:20:45 +0000 http://thelongtailofbanking.com/?p=68#comment-35 That’s why casinos in Vegas are called “themed resorts.” You can’t open a casino without having a theme. Even some of the early hotel/resorts knew this (e.g., Tropicana).

When I had an ad agency in Las Vegas, I worked with a casino developer. He’s one of the guys who came up with New York, New York. We worked together on some concepts that never got executed but were nonetheless interesting. One was for “Hurricane Harry’s,” an Indiana Jones adventure-style legend. Another was for “Hotel Transylvania,” with a macabre, 24x7x365 Halloween theme. (Alas, like many schmucks in Vegas, the guy skipped town without paying the agency.)

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