Welcome to the long tail of banking September 7, 2009
Posted by nichebanking in Niche banking, Nicheruptive, The Long Tail of Banking.add a comment
Welcome to a new paradigm in banking.
With Nicheruptive, the long tail of banking has arrived–and it’s about time. The day has come for a new perspective on consumer banking. One that recognizes:
- banking products and services, and banking infrastructure, are a commodity
- what is not a commodity is the delivery of banking products and services
- communities are no longer defined by geography
- customers want a banking experience that aligns with what they stand for
In short, there are big profits to be made in serving very small customer segments, by tailoring banking experiences to narrowly defined niches.
On this blog, www.thelongtailofbanking.com, we’ll discuss and dissect all aspects of niche banking as the emerging business model for innovative, successful Internet banks. We hope you’ll follow along and join in our discussion. After all, you can change with niche banking, or be changed by niche banking.
The choice is up to you.
